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how #shareyourears works
how #shareyourears works
Last year, millions of fans helped us celebrate their support by sharing their ears and this year, we hope you’ll do it again in celebration of Mickey Mouse and wish kids everywhere. Here are details of each phase of the campaign and how you can #ShareYourEars.
Last year, millions of fans helped us celebrate their support by sharing their ears and this year, we hope you’ll do it again in celebration of Mickey Mouse and wish kids everywhere. Here are details of each phase of the campaign and how you can #ShareYourEars.
Phase 1
Phase 1
4-17 November
Join Disney in celebrating 90 years of Mickey Mouse by Sharing Your Ears, and you’ll help make life-changing wishes come true for children with critical illnesses. From 4 November to 17 November, 2018, simply take a photo showing off your “Mickey Mouse ears” — or any creative “ears” — and upload it to Facebook, Instagram or Twitter. For every public post with hashtag #ShareYourEars, Disney Worldwide Services will donate US $5 to Make-A-Wish®, up to US $2 million to grant even more wishes.
Phase 2
Phase 2
18-27 November
Join Disney in celebrating 90 years of Mickey Mouse by Sharing Your Ears with friends, and you’ll help make life-changing wishes come true for children with critical illnesses. From 18 November to 27 November, 2018, simply take a photo showing off your “Mickey Mouse ears” — or any creative “ears” — and upload it to Facebook, Instagram or Twitter. For every public post with #ShareYourEars, Disney Worldwide Services will donate US $5 to Make-A-Wish®, up to US $1 million to grant even more wishes.
Donation Cap Messaging
Donation Cap Messaging
In anticipation of our continued success with this year’s #ShareYourEars campaign, please note that external facing marketing and promotional language will need to be updated when Disney Worldwide Services’ donation cap has been met for each phase.
Affiliates will be notified via email and will move to post cap messaging provided within the social media assets.
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