#ShareYourEars and Celebrate 90 Years of Mickey Mouse

Since 1980, Disney has helped Make-A-Wish^® grant more than 130,000 wishes – experiences that not only brighten lives for a special moment, but also help wish kids and their families replace fear with confidence, sadness with joy and anxiety with hope.

In celebration of 90 years of Mickey Mouse, Disney is inviting fans to Share Your Ears to help make life-changing wishes come true. The two-phase campaign launches on 4 November, and the second phase will kick off with Mickey’s birthday on 18 November. For each public post with #ShareYourEars, Disney Worldwide Services will donate US $5 – up to US $3 million at the close of the campaign. Disney will make the announcement Sunday, 4 Nov. during Mickey's 90th Spectacular Primetime Special on ABC Television in the U.S.

During the first phase, running 4-17 November, Disney Worldwide Services will donate US $5 to Make-A-Wish for each social post, up to US $2 million. The second phase, which is a surprise, runs 18-27 November, and will kick off with Mickey’s birthday on 18 November. Fans will be asked to share their ears with friends, and Disney Worldwide Services will donate up to US $1 million. This is all part of Disney Team of Heroes commitment to deliver comfort and inspiration to families around the world.