Embedded Files
social media
social media
In This Section: Facebook Profile Frame | Social Activation Dates | Social Media for Affiliate Use | Social Media Assets
For every fan who takes a photo wearing Mickey Mouse ears and posts it publicly on Facebook, Instagram or Twitter (using #ShareYourEars), Disney Worldwide Services will donate US $5 to Make-A-Wish, up to US $2 million during Phase 1 (4-17 November, 2018), and up to US $1 million during Phase 2 (18-27 November, 2018). Note: Phase 2 is confidential and should not be communicated until 18 November, 2018.
For every fan who takes a photo wearing Mickey Mouse ears and posts it publicly on Facebook, Instagram or Twitter (using #ShareYourEars), Disney Worldwide Services will donate US $5 to Make-A-Wish, up to US $2 million during Phase 1 (4-17 November, 2018), and up to US $1 million during Phase 2 (18-27 November, 2018). Note: Phase 2 is confidential and should not be communicated until 18 November, 2018.
Ears can be actual Mickey Mouse ears or creative interpretations of ears (two paper plates, clever shadows, hands forming circles – the more creative, the better). There is no limit to the number of shares or uploads an individual can do.
Facebook Profile Frame: Another Way to Celebrate
Facebook Profile Frame: Another Way to Celebrate
In addition to sharing Mickey Mouse Ear photos using #ShareYourEars on Facebook, Instagram and Twitter throughout the campaign, Facebook users can show their support by adding the #ShareYourEars profile picture frame to their profile photos!
Supporters can easily update their profile picture with a frame provided by Make-A-Wish America’s Facebook Page or by selecting the frame from the “Causes” category at facebook.com/profileframepics, from 5 November.
Note: Due to elimination of Facebook profile frame analytics, affiliates should not communicate that the frame “triggers a donation” but should use messaging promoting the frame, as outlined in the social media plan. If you’d like to reference the Facebook profile frame outside of Facebook, you can message it as follows: “Facebook users can also share their inspEARation by uploading the #ShareYourEars Facebook profile frame!”
Social Activation Dates
Social Activation Dates
3 November
3 November
Tune-in for ABC Special
4 November (after 10pm EST) or 5 November
4 November (after 10pm EST) or 5 November
Post-ABC Special Announcement
5-17 November
5-17 November
Phase 1 Post for #ShareYourEars Facebook Profile Frame
4-17 November (or until cap is met)
4-17 November (or until cap is met)
Phase 1 Pre-Cap Messaging
TBD
TBD
Phase 1 Post-Cap Messaging (date cap is met through 17 November)
18 November
18 November
Mickey's Birthday/Phase 2 Announcement
18-27 November
18-27 November
Phase 2 Post for #ShareYourEars Facebook Profile Frame
18-27 November (or until cap is met)
18-27 November (or until cap is met)
Phase 2 Pre-Cap Messaging
TBD
TBD
Phase 2 Post-Cap Messaging (date cap is met through 27 November)
28-30 November
28-30 November
Thank You
Social Media for Make-A-Wish Affiliate Use
Social Media for Make-A-Wish Affiliate Use
Social media messaging has been developed for affiliates to use throughout the campaign on Facebook, Instagram and Twitter. Messaging includes posts tailored for use in:
1) promoting Mickey's 90th Spectacular (pre-launch)
2) Phase 1 launch and pre-cap messaging
3) Phase 1 post-cap messaging
4) Phase 2 launch/Mickey's birthday and pre-cap messaging
5) Phase 2 post-cap messaging
6) Thank You messaging post-campaign.
Please note, all affiliate posts should include all featured tags (e. g. Make-A-Wish International), as outlined in the social plan. The following are a sampling of posts for Phase 1 (full messaging is available for download at the link below).
PHASE 1 PRE-CAP MESSAGING (NOV. 5–UNTIL CAP IS MET)
PHASE 1 PRE-CAP MESSAGING (NOV. 5–UNTIL CAP IS MET)
Text: Did you tune into ABC Television Network for Mickey Mouse’s 90th Spectacular to hEAR the magical news? #ShareYourEars is officially back, which means you can help Make-A-Wish America & Make-A-Wish International grant wishes for some amazing kids! All you have to do is upload a photo of your Mickey Mouse ears (or your creative interpretation of “ears”) to Facebook, Instagram or Twitter using #ShareYourEars from 4-17/11/18 and each public post will unlock a US $5 donation from Disney Worldwide Services to Make-A-Wish, up to US $2 million! Here is some inspiration to get you started: ShareYourEars.org
Tag: #ShareYourEars, https://www.facebook.com/makeawish https://www.facebook.com/Disney/ https://www.facebook.com/ABCNetwork?ref=ts https://www.facebook.com/MickeyMouse
Link: ShareYourEars.org
Photo: Phase 1 Video (available for cross-posting on Make-A-Wish International Facebook channel)
Text: Do you remember when you got your first pair of @mickeymouse ears? We’d love to see your Mickey ears and when you post them publicly on Facebook, Instagram or Twitter with #ShareYourEars from 4-17/11/18, it will unlock a US $5 donation from @Disney Worldwide Services to Make-A-Wish, up to US $2 million. Learn more at the link in our bio. @makeawishamerica @makeawishintl
Tag: #ShareYourEars, @makeawishamerica, @makeawishintl, @disney, @mickeymouse
Link in bio: ShareYourEars.org
Photo: Phase 1 Approved Image
Text: Keep showing off your Mickey Mouse ear photos, because each public post to Facebook, Instagram or Twitter with #ShareYourEars from 4-17/11/18 unlocks a US $5 donation from @DisneyCSR, up to US $2M, to help @MakeAWish grant life-changing wishes! ShareYourEars.org
Tag: #ShareYourEars, @MakeAWish, @DisneyCSR
Link: ShareYourEars.org
Photo: Phase 1 Approved Image
Social Media Assets
Social Media Assets
In addition to approved social media messaging, template cover photos will be provided for Facebook, Twitter and YouTube for affiliate use.
PHASE 1: Facebook Cover Photo
PHASE 2: Facebook Cover Photo
PHASE 1: Twitter Cover Photo
PHASE 2: Twitter Cover Photo
PHASE 1: YouTube Cover Photo
PHASE 2: YouTube Cover Photo
The following are great examples of creative interpretations of “ears.” These are available for chapter and affiliate use. Please feel free to use these along with your own “ear” imagery.
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